Sway Vacation Rental Landing Pages (Webflow)

Overview

Sway is a vacation rental management company that needed dedicated landing pages to capture leads in specific markets. I built two new lead-capture pages — for Phoenix and Scottsdale vacation rental management — in Webflow, matched to their existing website theme.

Alongside the new pages, I optimized the site's mobile performance, raising its score from 54 to 90 for a faster, smoother experience where most of their traffic lives.

Challenge

Location landing pages need to convert. Each page had to speak directly to a local market, present the offer clearly, and make submitting an inquiry effortless — while staying perfectly consistent with Sway's existing brand and Webflow theme.

On top of that, the site's mobile performance was underperforming at 54, hurting both user experience and search visibility on the devices most visitors use.

Approach

I built the pages on the existing theme for consistency, then tackled performance systematically.

1. Match the existing theme

   Built both landing pages in Webflow to align seamlessly with Sway's established brand and design system.

2. Localize the message

   Tailored each page for its market — Phoenix and Scottsdale — with focused, conversion-driven copy and layout.

3. Design for lead capture

   Structured clear inquiry forms and calls to action to make submitting a lead effortless.

4. Optimize mobile performance

   Improved the site's mobile score from 54 to 90 through targeted performance work for faster loads and better rankings.

Development Highlights

• Market-specific pagesDedicated Phoenix and Scottsdale landing pages built to convert local traffic.
• Seamless brand fitBuilt on Sway's existing Webflow theme for full visual consistency.
• Lead-first structureClear forms and calls to action designed to maximize inquiries.
• 54 to 90 on mobileA measurable mobile performance gain for faster loads and stronger SEO.

Two market-specific lead-capture pages on Sway's existing Webflow theme — plus a mobile performance lift from 54 to 90.

Outcome

The result is two focused, on-brand landing pages that capture leads in Sway's Phoenix and Scottsdale markets, backed by a significantly faster mobile site — a measurable jump from 54 to 90 that improves both the visitor experience and search performance.